THE WORLD OF PHARRELL WILLIAMS AND G-STAR RAW FUSE IN THE LAUNCH OF THE S/S ’17 CAMPAIGN

  G-Star RAW elevates the essence of jeans by combining the brand’s modern design aesthetic with the creative mindset of its Head of Imagination: Pharrell Williams. For the Spring/Summer ’17 campaign, the brand launches G-Star Elwood X25; a joint commitment to innovation, creativity and self-expression. Launched as a fresh interpretation of the 3D G-Star icon…

Pharrell Williams New Co-Owner of G-Star RAW

G-Star RAW and Pharrell Williams have announced a strategic partnership in which Pharrell Williams will be co-owner of the jeans brand and is set to be immersed in the company on many creative levels, from collections, to advertising and business strategy. This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company…

Indigo People x Denham The Jeanmaker 2

The first collaboration project between Indigo People and Denham for the Pre-Spring 2016 collection was such a success that both brands decided to continue the collaboration. For the Spring 2016 collection, there are again two scarves that embody the spirits of both brands to show their love for indigo and authentic craftsmanship.   Both scarves…

G-Star RAW Explores Jean Culture in South Africa

Global denim brand G-Star RAW has teamed up with local artists to explore jeans culture in today’s South Africa. Open from Thursday, 1st October to Saturday, 3rd October at the Kalashnikovv Gallery in Braamfontein, Johannesburg, ‘How We Wear Ours’ will showcase the work of Cape Town and Johannesburg based illustrators, photographers and stylists, on their…