G-STAR RAW RESEARCH III BY AITOR THROUP FEATURING MEN’S AND WOMEN’S COLLECTIONS LAUNCHED AT PARIS FASHION WEEK

The G-Star RAW innovation lab, led by Executive Creative Director Aitor Throup, deconstructs denim to its purest form for its third capsule for men and its very first women’s collection. Endeavouring to redefine the meaning of RAW by deconstructing denim to its purest form, the third collection of Raw Research presents new innovations in denim…

G-Star RAW ROVULC Sneaker

For Summer ’17 G-Star reinvents authentic footwear design with the launch of Rovulc, a surprising lift to the classic sneaker. Constructed through the process of direct vulcanization – a technique established in the late 1930’s in former Czechoslovakia whereby liquid rubber is injected into a mold under high pressure to form the shoe – Rovulc…

THE WORLD OF PHARRELL WILLIAMS AND G-STAR RAW FUSE IN THE LAUNCH OF THE S/S ’17 CAMPAIGN

  G-Star RAW elevates the essence of jeans by combining the brand’s modern design aesthetic with the creative mindset of its Head of Imagination: Pharrell Williams. For the Spring/Summer ’17 campaign, the brand launches G-Star Elwood X25; a joint commitment to innovation, creativity and self-expression. Launched as a fresh interpretation of the 3D G-Star icon…

Aitor Throup Creative Director G-Star RAW

Following three successful years as a creative consultant to the brand, G-Star RAW is proud to welcome Aitor Throup (1980) as its Executive Creative Director. Since 2013, Throup has worked with G-Star on a range of projects. As well as developing new approaches to 3D denim design, such as the recently revealed ‘Staq’ 3D jeans,…