G-Star RAW ROVULC Sneaker

For Summer ’17 G-Star reinvents authentic footwear design with the launch of Rovulc, a surprising lift to the classic sneaker. Constructed through the process of direct vulcanization – a technique established in the late 1930’s in former Czechoslovakia whereby liquid rubber is injected into a mold under high pressure to form the shoe – Rovulc…

THE WORLD OF PHARRELL WILLIAMS AND G-STAR RAW FUSE IN THE LAUNCH OF THE S/S ’17 CAMPAIGN

  G-Star RAW elevates the essence of jeans by combining the brand’s modern design aesthetic with the creative mindset of its Head of Imagination: Pharrell Williams. For the Spring/Summer ’17 campaign, the brand launches G-Star Elwood X25; a joint commitment to innovation, creativity and self-expression. Launched as a fresh interpretation of the 3D G-Star icon…

Aitor Throup Creative Director G-Star RAW

Following three successful years as a creative consultant to the brand, G-Star RAW is proud to welcome Aitor Throup (1980) as its Executive Creative Director. Since 2013, Throup has worked with G-Star on a range of projects. As well as developing new approaches to 3D denim design, such as the recently revealed ‘Staq’ 3D jeans,…

G-Star RAW Footwear Collection

  G-Star Footwear keeps it fresh and bright with a collection of monochromatically coloured styles and introduces a new Scuba sneaker for men and a range of denim heels and wedges for women. Boots, sneakers, sandals and derbies have all received the single-colour treatment. The thought behind the collection was to highlight the shoes in…

Pharrell Williams New Co-Owner of G-Star RAW

G-Star RAW and Pharrell Williams have announced a strategic partnership in which Pharrell Williams will be co-owner of the jeans brand and is set to be immersed in the company on many creative levels, from collections, to advertising and business strategy. This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company…