Pharrell Williams unveils first collection for G-Star RAW as Head of Imagination


G-Star’s Head of Imagination, Pharrell Williams announces and unveils the Elwood X25 collection – a fresh interpretation of the 3D G-Star icon that celebrates its 20th anniversary this year. This marks the release of the first project co-created by Pharrell since his appointment as Head of Imagination of the denim brand.

The collection was introduced as a life-sized installation at ComplexCon, a convention and festival that took place in California last weekend, showing the iconic jeans in 25 colorful prints in an all-natural Alpine-like background.


G-Star RAW event

Brandon Msimanga

I am the Managing Editor at Enjeanuity.

I have a passion for denim, design and


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