Pharrell Williams unveils first collection for G-Star RAW as Head of Imagination

complexcon_pharrell-williams_072

G-Star’s Head of Imagination, Pharrell Williams announces and unveils the Elwood X25 collection – a fresh interpretation of the 3D G-Star icon that celebrates its 20th anniversary this year. This marks the release of the first project co-created by Pharrell since his appointment as Head of Imagination of the denim brand.

The collection was introduced as a life-sized installation at ComplexCon, a convention and festival that took place in California last weekend, showing the iconic jeans in 25 colorful prints in an all-natural Alpine-like background.

complexcon_pharrell-williams_036complexcon_pharrell-williams_008complexcon_pharrell-williams_022complexcon_concerts_032

G-Star RAW event

Brandon Msimanga

I am the Managing Editor at Enjeanuity.

I have a passion for denim, design and

craftsmanship.

twitter    tumblr   instagram   facebook 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s