Last Thursday denim brand G-Star RAW launched their first lady-exclusive event of 2014 in Johannesburg. Hosted by girl on the ground Thithi Nteta of Teeteeiswithme and Die Antwoord dancer/style icon Tarryn Alberts as they assisted women in finding their new favourite pair of G-Star jeans.
The G-Star RAW Women’s night in Johannesburg was a night dedicated to helping women find the perfect fitting jeans. The ladies were served champagne and finger snacks and there was also a dedicated nail bar where women were more than excited to get their nails done by the professionals that were on hand. It was a successful night that left the women who attended the night feeling like they can also look great in a pair of the right jeans.
While trends come and go, every woman deserves her perfect pair of jeans. G-Star RAW Women’s Nights are where that answer lies. The Women’s Nights provide an exciting event dedicated to matching every lady with her faultless fit. Offering a spectrum of fits that range from Super Skinny to Boyfriend, in a wide range of denims, colours and washes – this is the brand holding your wardrobe staple.
A leader in the denim industry, G-Star RAW has built a reputation for both craftsmanship and innovation. As Head of Women’s Design Rebekka Bach explains,
“My team’s focus is to innovate with materials and fits that have a figure-enchancing effect. For example, the right placement of seams will determine whether your legs will look skinnier and longer, and the right back pockets have a lifting effect.”
Here is a preview of what you can expect at the Cape Town event happening this Thursday. In Cape Town, creator and editor of Fashion Breed Aqeelah Harron Ally and artist/stylist Anelisa Mangcu will bring their denim expertise:
Event Details: G-Star Women’s Night Cape Town: Thursday, 4 December 2014 | 6pm | G-Star RAW store, V&A Waterfront
This post is sponsored by our friends at Vivid Luxury
About the author: Brandon Msimanga
Co-Founder and Managing Editor of Enjeanuity
BCom Honours Business Management student at the University of Pretoria.
I am passionate about both the history and the future of denim.