G-Star RAW: RAW For The Oceans Launch At Sandton City ,Johannesburg

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A few months ago we featured a collaborative project between G-Star RAW and Pharrell Williams called Raw For The Oceans. Through this project G-Star RAW in collaboration with Pharrell Williams and Bionic Yarn have created a capsule denim collection using recycled plastic from the ocean. We are pleased to announce that this highly innovative and environmentally sustainable denim collection is now available in South Africa and we attended the official launch at the Sandton City G-Star RAW concept store last night.

In partnership with Bionic Yarn, the Vortex Project, Parley for the Oceans and curated by Pharrell Williams, the collection is made from ground-breaking Bionic Yarn – an eco-thread of fibres derived from recycled plastic bottles. Fittingly from the innovative denim brand, the range will include the first ever denims woven from Bionic Yarn.

The RAW for the Oceans collection is the forefront of sustainable fashion. Environmental organisations Sea Shepard Conservation Society USA and Plastic Pollution Coalition, among others, highlighted the seriousness of plastic in our oceans at a press conference held at the American Museum of Natural History in New York on 8th February by G-Star and partners.

As issue of ocean plastic grows – each year alone, three times as much rubbish is dumped into the ocean as the weight of fish caught – so does the need for a solution. G-Star has joined forces with its partners, using ground-breaking technology to not only retrieve plastic from the oceans, but transform it into a new generation of denim. This first collection of the RAW for the Oceans initiative has already innovated over 10 tonnes of the problematic ocean plastic.

Containing men’s and women’s pieces to support the cause while becoming a part of the solution – style is uncompromised. Matching their internal innovation, the Bionic Yarn denims are printed with an original pattern. Using the initiative’s mascot, Otto the Octopus, the pattern morphs his organic form into classic prints like Houndstooth. An element of discovery is brought to the garments through the prints, especially with their internal application, only revealed with the subtle cuff of a pant.

Venturing beyond outerwear, the RAW for the Oceans collection includes jeans, t-shirts, sweats, caps and more – all constructed from Bionic Yarn. Coloured in intense shades of Mazarine indigo blue and black, fabrics have soft hand feels and durable handles. The range signifies the beginning of a long-term collaboration between innovators Bionic Yarn and G-Star RAW. A standout piece of the men’s range is the A-Crotch Trench, a modern trench coat cut from the striking printed, Bionic Yarn raw denim. For women, the Fallden Bomber is a go-to piece for Spring/Summer – transforming the printed denim into a wardrobe staple.

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Make sure you visit your nearest G-Star RAW concept store to check the collection out.

G-Star RAW. Just The Product.

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