G-Star RAW and Marc Newson Celebrate 10 years, at Design Museum

14288010_ Marc Newson 10yr_BTS_London_141

On the 11th of June international denim pioneer G-Star RAW and industrial designer Marc Newson celebrated a decade of working together with an event at Design Museum London. Since 2004, the pair have collaborated on seasonal collections, garnering an eager global following.

The collection was commemorated from numerous perspectives, combining artwork from their ten years of collaboration with custom flight-cases and glass-compressed garments. The multi-faceted approach gave guests an experience of the innovative dynamism of G-Star, and its harmony with Newson’s work.

14288010_ Marc Newson 10yr_BTS_London_030

“I think it is admirable that G-Star has the vision to embrace one industry’s ability to learn from another. They understand that design is a way of a company differentiating itself.” Marc Newson

The collections – renowned for their architectural constructions, streetwear references, and premium fabrications – always include graphics that remain distinctively “Newson” while regenerating seasonally. These iconic artworks are united in the collection’s highlight piece, the Reversible Tour Jacket. The changeable bomber jacket features a compilation of graphic patches on grey silk sateen. When turned, a black quilted side is revealed, offering a minimalist alternative. Typically G-Star, the boundaries of art and fashion were blurred as blown-up versions of these artworks were exhibited at the event, with Australian DJ Oscar Key Sung filling the space with an ambient soundtrack.

14288010_ Marc Newson 10yr_BTS_London_075

14288010_ Marc Newson 10yr_London_133

The G-Star RAW by Marc Newson Anniversary Collection for Autumn/Winter 2014 is available from 1st October 2014 online from g-star.com. Devotees will be able to get a head start on the collection at oki-ni.com, where it will be exclusively available from 1st September.

#GStarRAW #justtheproduct

This post is sponsored by Vivid Luxury

Web: http://www.vividluxury.co.za

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s