For Spring/Summer 2014 G-Star has released a video lookbook titled ‘The Challenge’ that features world chess champion Magnus Carlsen and supermodel Lily Cole. The video is inspired by the game of chess and shows Magnus Carlsen and Lily Cole going head to head against each other in a chess match.
However there is more to this video than just chess. This video is the concept that G-Star RAW have gone with to showcase their latest collection. In video both Magnus Carlsen and Lily Cole are both shown wearing the G-Star Type C jean. The pair looks hot in their super smart jacket and jeans which are shown with the use of a couple of doppelgangers. The video is directed by visual artist Shueti who showcases G-Star RAW’s experimental and innovative approach to denim.