DENHAM ‘The Jeanmaker’ Presents ‘Denham Psycho’


British denim maker Denham recently released a parody video portraying a denim psycho drawing its inspiration from the legendary American Psycho film featuring Christian Bale.Conceived and produced by the award –winning creative agency Flickering Wall, ‘Denham Psycho’ is a short film tribute to the controversial cult-classic originally premiered at Sundance in 2000. According to long-time fan of Easton Ellis’ American Psycho, director Hugo Keijzer explains; “-when I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene,” The team at Denham has a reputation for producing all their creative projects in-house but, as Jason Denham explains; “For us Flickering Wall’s proposal perfectly reflected the compulsive ‘otaku’ culture that tends to characterize the inner core of the denim scene. We were confident it would make a brilliant parody of fashion in general and the recent ‘heritage’ trend in particular. –Plus, it reminds us to keep having fun and not to take ourselves too seriously.



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