Shying from the much-digested notion of heritage jeans, Mother is a play on opposites. A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy. The term winks at the double entendres of what is arguably, the second most powerful word in the English language.
“Our idea was to create a brand that captured the excitement of our own new-fangled denims. We are able to add a new element to the way people wear jeans in fit fabric finish and now feel.”
The new PUNK collection by Mother Denim is inspired by the irreverent punk attitudes of the early 1970s. In order to bring the attitude to life, designer Tim Kaeding reinterpreted their classic styles with military tartan plaids, newspaper print, black undertones and a minimalistic colour palette. Mother Denim has gained a large celebrity following over the years with the likes of Jessica Alba, Heidi Klum and Jennifer Garner being spotted regularly in their jeans and it will be very interesting to see who will be the first to be spotted in the jeans from the PUNK collection.