As if taken out of a page from the history books the Levi’s Vintage Clothing is a range from Levi’s that is reminiscent of the early 1900s when denim was referred as dungarees and worn by mineworkers as well as the cow boys in the western part of the USA.
“Levi’s Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source materials are our own archives. Our inspiration is the hardworking men and women the Levi’s brand has equipped for the last 141 years.”
The Levi’s Vintage Clothing Spring/Summer 2014 collection which is the latest is based around the 1939 World Fair which took place on Treasure Island, a manmade island in the San Francisco Bay. Levi’s joined the hometown festivities by building an all-electric mechanical rodeo. The futuristic attraction featured 31 wooden puppets that were carved in the likeness of real life rodeo stars and dressed in custom made waist overalls, rodeo shirts and hats.
To celebrate the 75th anniversary of this moment in the brand’s history, Levi’s reproduced a selection of the garments worn by the puppets in the all-electric mechanical rodeo.