On Thursday the 12th of December international denim brand G-Star RAW hosted their first RAW Night in Africa, with an eclectic mix of performance, art, music, fashion and film. Cape Town joined an exclusive line-up of cities such as Tokyo, London, New York and LA, where G-Star celebrated previous RAW Nights. One of the most multicultural cities in the world, Cape Town is the natural choice of G-Star RAW to launch the brand in Africa.
Cape Town’s RAW Night transformed a historical Art Deco building in the heart of the vibrant Cape Town CBD into part nightclub, part performance art and part art gallery, to test the power of art as entertainment. Known for his large experiential sculptures and interactive art objects around the world, an exclusive exhibition by Daniel Popper entitled “Robots” was exhibited alongside exclusive denim art objects from G-Star’s Atelier in Amsterdam. The Night was complemented with a ‘forbidden’ combination of live musical performances by AKA featuring DA L.E.S, Nakhane Toure and DJs Binary and Wildbeats.
Celebrities such as AKA, DA L.E.S, Nakhane Toure, and Lunga Shabalala (MC for the evening) joined Nicole Flint, Katlego Maboe, Alex McGregor, Bjorn Steinbach, Ty Keogh, Tracey McGregor, Ryan Botha, Kerishni Niaker, Siv Ngesi, Natalie Becker for an stellar evening. Western Province Rugby players Damian De Allende, Juan Dejongh, Dayne Peterson, Scarra Ntubeni, and Siya Kolisi also celebrated the inaugural RAW Nights by G-Star.
RAW Nights bring G-Star’s core DNA to life, presenting cutting-edge talents from across the creative world in intimate and surprising locations. In Cape Town the audience directly experienced the concept of ‘forbidden combinations’ that underpins G-Star’s clothing collections, as well as its various projects and collaborations, including fashion shows, RAW Crossovers and global campaigns.
G-Star RAW is known for innovating denim and exploring the endless possibilities of this product. In 1996, the modern denim brand originated the concept of 3D denim with the G-Star Elwood, designed by G-Star’s head designer Pierre Morisset. The continuous process of 3D innovation led to the introduction of other G-Star classics: A-Crotch (2000), the Arc pant (2009) and Type C (2010).
Da LES and AKA
Alex McGregor & Bjorn Steinbach
Anina Malherbe, Denzil Jacobs, Natalie Becker
Damian de Allende, Scarra Ntubeni, Siya Kholisi
Denzil Jacobs, Natalie Becker, Luke Joseph Jennings, Cindy van der Merwe
Juan de Jongh & Dayne Peterson
Katlego Maboe, Siv Ngesi, Grant Hinds
G-Star RAW. Just the Product.
This post is sponsored by Vivid Luxury.