The 12th of December 2013 is a date that you need to make sure that you diarize. The G-Star RAW brand will be launched in the city of Cape Town and it will be a night to remember. Cape Town was chosen as the ideal city in Africa to launch the G-star RAW brand because it is one of the most multicultural cities in the world and a melting pot of style, creativity and innovation. Cape Town will join a list of cities such as Tokyo, London, New York and LA where previous RAW Nights were celebrated. The night will be a celebration of creativity with performances, art, music, fashion and film.
Cape Town’s RAW Night will transform a historical Art Deco building in the heart of the vibrant Cape Town CBD into part nightclub, part performance art and part art gallery, to test the power of art as entertainment. Known for his large experiential sculptures and interactive art objects around the world, an exclusive exhibition by Daniel Popper entitled “The Hand of God” will be exhibited alongside exclusive denim art objects from G-Star’s Atelier in Amsterdam. The Night is complemented with a ‘forbidden’ combination of live musical performances by AKA, Nakhane Toure, DJs Binary and Wildbeats.
RAW Nights bring G-Star’s core DNA to life, presenting cutting-edge talents from across the creative world in intimate and surprising locations. In Cape Town the audience will directly experience the concept of ‘forbidden combinations’ that underpins G-Star’s clothing collections, as well as its various projects and collaborations, including fashion shows, RAW Crossovers and global campaigns.
G-Star RAW is known for innovating denim and exploring the endless possibilities of this product. In 1996, the modern denim brand originated the concept of 3D denim with the G-Star Elwood, designed by G-Star’s head designer Pierre Morisset. The continuous process of 3D innovation led to the introduction of other G-Star classics: A-Crotch (2000), the Arc pant (2009) and Type C (2010).
G-Star Arc 3D
G-Star Type C
G-Star 3D Straight
G-Star RAW. Just the Product.
This post is sponsored by Vivid Luxury