Movember is more than just an excuse for men to not shave their moustaches this month. It is about raising awareness about some of the health challenges that men face particularly prostate and testicular cancer. 7 For All Mankind the Los Angeles based luxury denim brand is taking part in this global charity campaign just like it did for the first time in 2012. In 2012 they created the Mo Bro Team of 22 members to raise money and awareness.
“It is my pleasure to help spread the word and shed light on men’s health initiatives which are often overlooked in today’s society,” said 7FAM’s President Barry Miguel. “After participating last year, we developed a close personal connection to this charity and took it as our own personal ambition to do more. This is exactly what we’ve done.”
This year 7 For All Mankind Presents the Movember jeans which feature a moustache logo on an exclusive back pocket label and printed pocket lining. The Movember Jeans are offered in a dark wash and clean denim and is available in three of 7 For All Mankind’s most popular washes for the guys, the Slimmy, the Standard and the Carsen. 7 For All Mankind has pledged to donate $20 (R200) for every pair of jeans sold.
“We are excited to have 7 For All Mankind on board for the 2013 campaign,” said Mark Hedstrom, Country Director at Movember US. “This collaborative 7 For All Mankind Movember product will help raise awareness and funds to change the face of men’s health.”
The Movember Jean: Slimmy Slim Straight Leg in Movember
Standard Classic Straight Leg in Movember
The Movember Jean: Carsen Modern Straight Leg in Movember
You can also participate in the “Get Mo” instagram contest. Customers inspired by the 7 For All Mankind X Movember campaign video, can post their best “face off” images or videos with #7FAMXMovember) which will give them a chance to win a $1,500 7FAM gift card along with a matched donation to Movember on their behalf.