Our Denim Brand of The Week: Japan Blue Jeans

At JAPAN BLUE they spend most of their time developing and creating the material for their jeans,
because the material is a key factor to determining the quality of jeans.
Selecting cotton, spinning cotton, dying the yarn and finally weave the fabric,
one can create a few thousand rolls of fabric using just these four processes.
JAPAN BLUE considers all four processes and creates a fabric best suitd at that time.

Visible design, or silhouttes, are kept extremely simple,yet contemporary.
They would like you to look at it, without prejudice, at the materials, how they develop over time…
denim can’t be described in one word,
there are too many characteristics such as heavy vs light fabric, soft vs hard cotton, light vs dark dye, and so on…
Their mission is to make jeans you like, it is your mission to create something beautiful by simply wearing it and
to discover the differences of each material used for each JAPAN BLUE JEAN.

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