Scott Morrison is a man who has been around the block when it comes to denim design and production. He founded Paper Denim & Cloth in 1999 and the Ernest Sewn in 2004 and he was also involved in the rebranding of the Japanese denim icon Evisu in 2009.
His latest entrepreneurial project is his most daring and innovative yet. 3×1’s mission is to make the best jeans in the world one pair at a time.
3×1 jeans are created using the world’s finest denim, materials and sowing construction. They achieve this by using sing single needle sowing machines, hand-painted enamel buttons and custom made RiRi zippers for an unsurpassed level of quality.
They offer 6 different fits for men which range from a modern slim fit to a classic straight leg. For the women it’s all about the design details such as the channel seam for slimming your silhouette, or a curve hugging contour waistband.
Each pair of 3×1 jeans is designed by Scott Morrison the founder who has more than 15 years of experience in the industry. The result is a perfectly matched fit, fabric and finish on every pair of 3×1 jeans. Scott Morrison is very heavy on high quality standards and an uncompromisingly high attention to detail which can only be matched by the finest ateliers in the world.
Their retail location at 15 Mercer Street in New York City houses the largest collection of selvedge denim ever assembled under one roof. They have sourced more than 260 denim fabrics from all around the world and many of them are exclusive to 3×1. “We work with the best mills throughout the world to bring you rare selvedge denim woven on shuttle looms. Because raw denim isn’t for everyone, we also offer the finest twills, chambray and corduroy imaginable.”
3×1’s Bespoke Service
One of 3×1’s most outstanding features as a denim brand and a denim retailer is their bespoke service. Their bespoke service enables you to have a pair of jeans that is made to your specifications and measurements. You can choose from over 260 different fabrics as well as a wide range of rivets and buttons. Anyone who has a true appreciation for denim and for the craft of making denim will appreciate 3×1’s product and service offering. The bespoke jeans are designed for you and by you all of the production from start to finish takes place inside their retail location and is situated behind a class enclosing. They produce less that 50 pairs of jeans a day and focus on putting the maximum amount of hard work, design and craftsmanship into every pair of jeans. Each of the jeans is also individually numbered as a true testament of its uniqueness.