Hudson Jeans Fall/Winter 2013

Hudson Jeans was founded in 2002 by Peter Kim and the premium denim brand has already cemented a solid reputation as one of the best to do it along with growing in popularity among celebrities stylists and anyone else who looks for great quality along with a great fit in a pair of jeans. The brand is rooted in the iconic legacy of British cool and is liberated by the free spirit of Los Angeles making it as much a British denim brand as it is an American denim brand.
The 2013 Fall/Winter campaign was shot by photographer Patrizio Miceli and his Parisian creative agency Al Dente. It was shot in black and white to give it a clean minimal look while putting an emphasis on the clothing and the imagery. Georgia May Jagger continues to be the face of the brand and models alongside one of the most successful male models Jon Kortajarena.
The collection features skinny jeans, slim fitting silhouettes for both the males and females, denim jackets; leather jackets as well as biker inspired jackets and printed denim for the ladies. The campaign focuses on Hudson Jeans “LET YOURSELF GO” concept which is about being free and living a fearless and fun filled life.
“We wanted to create a campaign that revolved around our brand mantra of “LET YOURSELF GO” and visually set the tone which we could build on season after season. We chose black and white photography to start because of its minimally beautiful aesthetic and nature,” says Hudson’s creative director Ben Traverniti.
The Hudson Jeans Fall/Winter 2013 collection is currently available in stores and online.

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