10 interesting facts about Diesel

1. Diesel is an Italian company, which started in 1978 by Renzo Rosso and his former boss Adriano Goldschmied (of the AG Jeans company).

2. While Diesel jeans began as a custom denim company (you can still order custom jeans from the company).

3. Diesel owns shares in Victor & Rolf, Maison Martin Margiela and DSquared2.

4. Diesel’s unique international marketing strategy is innovative and has been studied by universities and institutions as a model.

5.In 2002, Diesel collaborated with Karl Lagerfeld on a denim collection for Lagerfeld Gallery

6. Rosso owns 100% of Diesel, which has evolved from a jeans specialist to a much broader lifestyle brand (T-shirts to shades to fancy chairs) in the 35 years since its inception.

7. When Diesel first sold jeans to retailers, they thought they were being sold 2nd hand jeans, and returned them immediately after.

8. Be Stupid: For successful living

20130911-153819.jpg

20130911-153826.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s