Denim Trend Analysis: Printed Denim

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Printed denim was introduced in 2012 and it became a hit in the women’s premium denim market it has continued to sell exceptionally well in 2013 and according to analysts in the industry the trend will continue to grow strongly in 2014 and 2015. New technological processes such as laser printing have been a major contributing factor to the success and popularity of this trend mainly because it has enabled designers to be much more adventurous and innovative during the design process.

High Fashion designers such as Balmain,Isabel Marant and Emilio Pucci have contributed a great deal to pioneering this trend and we have also seen high-end luxury denim brands such as J Brand, Paige, Adriano Goldschmied and 7 For All Mankind bringing out some beautiful printed jeans for the women’s premium denim market in recent seasons. At Enjeanuity we also expect to continue seeing this trend growing in popularity and we are also very excited to see the styles that will be coming out in upcoming seasons.

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