Process: Nudie Jeans Gothenburg Repair Station

Nudie Jeans is a brand that is not only known for making great jeans but also being a leader in sustainable fashion. Nudie Jeans has embedded environmentally friendly standards into the way their jeans are made from when the cotton is harvested ensuring that the cotton used in their denim is 100% organic to the manufacturing process.Nudie Jeans doesn’t only make environmentally friendly denim but they also place a big emphasis on repairing,reusing and reducing.

This video features the repair process where Nudie Jeans shows us that when our jeans get torn due to prolonged wear it is not the time to throw them away but it is the time to repair them so that we can extend their life and use.

Enjoy!!!

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